Forerunner Ventures

A venture capital firm looks to revive it’s look and feel—separating from the competition and establishing itself as an outstanding visual brand

After an unsuccessful visual reboot, Forerunner was looking for creative strategy to guide them through a new brand execution. We dug into their history and unearthed a passion for editorial layout and bold messaging. By applying those guiding principles to the work, we were able to develop a brand that stands apart from their competition—not just in how they look—but how they sound, what they say, and how they present their offering.