Recruitment Take-Aways
Custom templates and photography
Sungevity wanted to update their look and feel to build on their cultural shift towards career longevity in sustainable energy. We took the opportunity to do a scrappy in-house photoshoot with real employees—in tandem we developed a postcard template that could be updated for new content, utilizing new, as well as legacy assets.
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Translating the energy and enthusiasm of the teams dedicated to driving growth in solar energy was essential—using real employees made that possible”
Using real employees brought the day-to-day life in the workplace to life, imbuing it with authenticity and transparency. Working with the internal staff built a sense of camaraderie within the office—very important at a business that thrives on its environmental mission and sense of purpose.
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Working closely with human resources and the copy team we created a flexible template built for future use.
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Light leaks, graphic masking, and photo treatment helped tie the creative together while allowing maximum flexibility for future usage.
Responsibilities
Art Direction Photoshoot Direction
Post Production Image Editing
Graphic Design Layout