Any Day Can Be
Your Big Day
Mint Brand Campaign 2021
Mint wanted to get outside their comfort zone and find a way to tell real-user stories in a compelling way. By combining hyper-stylization and abstraction we created a colorful and eye-catching way to tell those stories—dramatizing and injecting them with moments of levity and humor—always trying to capture the essence of independence and self-reliance that Mint wants to imbue in their customers.
“
We used real Minter stories to build the narrative—a narrative that explores how Mint has everything you need to get control of your finances
”
Set design and characters were imperative to getting the right tone and feel for the campaign. By integrating UI from the product into the hyper-stylized world we were able to maximize our ability to tell individual stories without compromising the added value that the Mint app provides.
We extended the visuals from the video spots, adding more characters and personalized messaging as social media banners, recognition stickers, contest winners, and special events.
Responsibilities
Art Direction
Graphic Design
Team Management